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What's In A Name?

I wonder if others think as much about naming as we do. This venture almost didn't happen because we couldn't settle on a name for our business. We had an idea of what we wanted to do and who we wanted it to attract, but we just couldn't figure out a name that felt good and adequately represented us or who we wanted to attract.

In writing, Em keeps a running list of names for characters in her stories. Her names are never John or Lisa. They are unique names that sound as though they came from the lands of Tamriel or Narnia, never Nebraska. Not that there is anything wrong with Nebraska mind you, but she definitely wants her writing to feel like her characters and her lands are not from the state next door so to speak. 

I wonder if names hold as much meaning and identity to everyone; or as Shakespeare put it in Romeo and Juliet, What’s in a name? That which we call a rose, by any other name would smell as sweet.” Perhaps we unnecessarily worried over our name because as Juliet wisely noted: our fondness for the name comes secondary to the emotional attachment that grows out of a genuine connection to something. It's only after the connection has been established that the fondness for the name becomes a part of us and our affection to it, attached.


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